ZGO Perfumery
Client
ZGO Perfumery
Date
May, 2024
Services
Email Marketing
Introduction
Helped ZGO Perfumery Generate $32,000 From A Single Summer Sale Campaign With A 45% Open Rate in Just A Few Months
Challenge
Prior to working with us, ZGO Perfumery had virtually no email marketing strategy in place. Despite selling premium perfumes and candles, they hadn't put much attention on emails and were missing out on a significant revenue stream that could run on autopilot.
They had no flows, no campaigns, and no system in place to make money from their existing customer base. Their email marketing was completely unorganized, with no segmentation or strategic approach to nurture their audience. For a perfumery business where customer lifetime value and repeat purchases are crucial, this was leaving substantial money on the table.
They reached out to us after being recommended by one of our previous clients, recognizing they needed expert guidance to build a proper email marketing foundation from scratch.
At that time, they were generating minimal revenue from email marketing and had no automated systems to capture and convert their audience effectively.
Approach & Results
We started working with ZGO Perfumery and immediately focused on building a comprehensive email marketing foundation using Klaviyo. We implemented automated flows to generate revenue on repeat automatically, ensuring their business could make money even while they slept.
Our approach included cleaning and segmenting their email lists so we could send the right message to the right people, and created targeted campaigns that spoke directly to their customers' desires for luxury fragrances and premium candles.
Within just a few months, our summer sale campaign alone generated $32,000 with an impressive 45% open rate - demonstrating the power of proper segmentation and customer-focused messaging.
ZGO Perfumery now has a robust email marketing system that consistently drives revenue through automated flows and strategic campaigns, transforming email from an afterthought into a core revenue driver for their luxury perfume and candle business.
