Luxe Beauty
Client
Luxe Beauty
Date
June, 2023
Services
Email Marketing
Introduction
Helped Luxe Beauty Generate $88,000 From Email Campaigns Alone With A 577% Revenue Increase And 112% Deliverability Improvement in Just 5 Months
Challenge
Prior to working with us, Luxe Beauty was not putting much effort into email marketing despite selling premium cosmetics for women. As a busy brand, they didn't have time to focus on it and were treating email as an afterthought rather than the revenue-generating machine it could be.
They were generating low revenue from email marketing due to several critical issues: infrequent emails, poor design and copy, and unclean email lists that were destroying their deliverability. Their technical setup was also inadequate, lacking proper authentication protocols that email providers require for good inbox placement.
They found us through our website, recognizing they needed expert guidance to transform their email marketing from a neglected channel into a consistent revenue driver for their cosmetics business.
At that time, they were missing out on substantial revenue opportunities and their emails were barely reaching their customers' inboxes due to poor deliverability.
Approach & Results
We started working with Luxe Beauty and immediately conducted thorough market research to understand their audience and what would resonate with their cosmetics customers.
Our strategy focused on building trust through educational campaigns that provided real value before making any sales pitches. We implemented advertorial-style campaigns using Klaviyo - giving valuable information and beauty tips, then promoting their products with a soft sell approach that felt natural and helpful rather than pushy.
To fix their deliverability issues, we cleaned their email lists thoroughly and handled all the technical setup including DKIM, IMAP, and other authentication protocols that ensure emails actually reach the inbox.
Within just 5 months, we generated $88,000 from email campaigns alone - representing a massive 577% increase in email revenue versus the previous 12 months. We also increased their deliverability by 112%, meaning their emails were finally reaching their customers.
Their total email marketing revenue reached $232,000 in 5 months - a 27% increase versus the previous period.
Our standout campaigns included International Women's Day, Black Friday, and Christmas sales that resonated perfectly with their female cosmetics audience.
Luxe Beauty now has a sophisticated email marketing system that consistently drives revenue while building genuine relationships with their customers through valuable, educational content.


