Client

Luxe Beauty

Date

June, 2023

Services

Email Marketing

Introduction

Helped Luxe Beauty Generate $88,000 From Email Campaigns Alone With A 577% Revenue Increase And 112% Deliverability Improvement in Just 5 Months


Challenge

Prior to working with us, Luxe Beauty was not putting much effort into email marketing despite selling premium cosmetics for women. As a busy brand, they didn't have time to focus on it and were treating email as an afterthought rather than the revenue-generating machine it could be.

They were generating low revenue from email marketing due to several critical issues: infrequent emails, poor design and copy, and unclean email lists that were destroying their deliverability. Their technical setup was also inadequate, lacking proper authentication protocols that email providers require for good inbox placement.

They found us through our website, recognizing they needed expert guidance to transform their email marketing from a neglected channel into a consistent revenue driver for their cosmetics business.

At that time, they were missing out on substantial revenue opportunities and their emails were barely reaching their customers' inboxes due to poor deliverability.

Approach & Results

We started working with Luxe Beauty and immediately conducted thorough market research to understand their audience and what would resonate with their cosmetics customers.

Our strategy focused on building trust through educational campaigns that provided real value before making any sales pitches. We implemented advertorial-style campaigns using Klaviyo - giving valuable information and beauty tips, then promoting their products with a soft sell approach that felt natural and helpful rather than pushy.

To fix their deliverability issues, we cleaned their email lists thoroughly and handled all the technical setup including DKIM, IMAP, and other authentication protocols that ensure emails actually reach the inbox.

Within just 5 months, we generated $88,000 from email campaigns alone - representing a massive 577% increase in email revenue versus the previous 12 months. We also increased their deliverability by 112%, meaning their emails were finally reaching their customers.

Their total email marketing revenue reached $232,000 in 5 months - a 27% increase versus the previous period.

Our standout campaigns included International Women's Day, Black Friday, and Christmas sales that resonated perfectly with their female cosmetics audience.

Luxe Beauty now has a sophisticated email marketing system that consistently drives revenue while building genuine relationships with their customers through valuable, educational content.


Rave Reviews from our clients

  • Claude Gratianne

    ZGO Perfumery

    AromaReach transformed our email game at ZGO Perfumery! Their elegant flows boosted conversions by 20% in weeks.

  • Emily

    Nikura

    Super friendly team, always tossing fresh ideas! 10/10

  • Sanjay

    Beauty Kitchen

    They totally nailed our green ethos! Their clever flows juiced up clicks by 30%, and they geek out on data like we do!

  • Jane

    Luxe Beauty

    Before, my email campaigns felt like shouting into the void, but their team crafted beautiful, targeted flows that actually speak to my customers.

  • Mary

    My Minimo

    Really impressed me with their strategic approach to email marketing. They didn’t just set up campaigns; they dug deep into data, continuously optimizing flows based on performance metrics. Their expertise in segmentation and personalized content really elevated our brand’s email game.

  • Claude Gratianne

    ZGO Perfumery

    AromaReach transformed our email game at ZGO Perfumery! Their elegant flows boosted conversions by 20% in weeks.

  • Emily

    Nikura

    Super friendly team, always tossing fresh ideas! 10/10

  • Sanjay

    Beauty Kitchen

    They totally nailed our green ethos! Their clever flows juiced up clicks by 30%, and they geek out on data like we do!

  • Jane

    Luxe Beauty

    Before, my email campaigns felt like shouting into the void, but their team crafted beautiful, targeted flows that actually speak to my customers.

  • Mary

    My Minimo

    Really impressed me with their strategic approach to email marketing. They didn’t just set up campaigns; they dug deep into data, continuously optimizing flows based on performance metrics. Their expertise in segmentation and personalized content really elevated our brand’s email game.

Rave Reviews from our clients

  • Claude Gratianne

    ZGO Perfumery

    AromaReach transformed our email game at ZGO Perfumery! Their elegant flows boosted conversions by 20% in weeks.

  • Emily

    Nikura

    Super friendly team, always tossing fresh ideas! 10/10

  • Sanjay

    Beauty Kitchen

    They totally nailed our green ethos! Their clever flows juiced up clicks by 30%, and they geek out on data like we do!

  • Jane

    Luxe Beauty

    Before, my email campaigns felt like shouting into the void, but their team crafted beautiful, targeted flows that actually speak to my customers.

  • Mary

    My Minimo

    Really impressed me with their strategic approach to email marketing. They didn’t just set up campaigns; they dug deep into data, continuously optimizing flows based on performance metrics. Their expertise in segmentation and personalized content really elevated our brand’s email game.

Rave Reviews from our clients

  • Claude Gratianne

    ZGO Perfumery

    AromaReach transformed our email game at ZGO Perfumery! Their elegant flows boosted conversions by 20% in weeks.

  • Emily

    Nikura

    Super friendly team, always tossing fresh ideas! 10/10

  • Sanjay

    Beauty Kitchen

    They totally nailed our green ethos! Their clever flows juiced up clicks by 30%, and they geek out on data like we do!

  • Jane

    Luxe Beauty

    Before, my email campaigns felt like shouting into the void, but their team crafted beautiful, targeted flows that actually speak to my customers.

  • Mary

    My Minimo

    Really impressed me with their strategic approach to email marketing. They didn’t just set up campaigns; they dug deep into data, continuously optimizing flows based on performance metrics. Their expertise in segmentation and personalized content really elevated our brand’s email game.

  • Claude Gratianne

    ZGO Perfumery

    AromaReach transformed our email game at ZGO Perfumery! Their elegant flows boosted conversions by 20% in weeks.

  • Emily

    Nikura

    Super friendly team, always tossing fresh ideas! 10/10

  • Sanjay

    Beauty Kitchen

    They totally nailed our green ethos! Their clever flows juiced up clicks by 30%, and they geek out on data like we do!

  • Jane

    Luxe Beauty

    Before, my email campaigns felt like shouting into the void, but their team crafted beautiful, targeted flows that actually speak to my customers.

  • Mary

    My Minimo

    Really impressed me with their strategic approach to email marketing. They didn’t just set up campaigns; they dug deep into data, continuously optimizing flows based on performance metrics. Their expertise in segmentation and personalized content really elevated our brand’s email game.

60-Day Email Revenue Boost Guarantee

Generate at least your money back (including agency fees) within 60 days, or we’ll refund the difference.

60-Day Email Revenue Boost Guarantee

Generate at least your money back (including agency fees) within 60 days, or we’ll refund the difference.

60-Day Email Revenue Boost Guarantee

Generate at least your money back (including agency fees) within 60 days, or we’ll refund the difference.