Nikura
Client
Nikura
Date
Oct, 2022
Services
Email Marketing
Introduction
Helped Nikura Scale Their Email Marketing Monthly Revenue From £17,000 – £56,000 in less than 7 Months
Challenge
Prior to working with us, they were only a few months into understanding email marketing, and they had set up flows, but the structure was all wrong. They were a small company with limited resources who had started email marketing in-house, but they were inexperienced and needed expert knowledge to advise them on building their flows, segmenting their customers, so they send the right message to the right people. In general, they also struggled with their creatives and were looking for help with these.
They reached out to us after being recommended by one of our previous clients (Arjun Sofat, Founder of Herfreesoul.com), and looking at testimonials and other videos of our previous clients.
At that time, they were making £17,000 per month from email marketing and had a lot of room for improvement in flows, campaigns, pop-ups, deliverability, and segmentation. Revenue coming from email was around 15%, and we knew we could double it in a few months.
Approach & Results
We started to work with Nikura around October and revamped entirely their email marketing so they would be ready for Black Friday. We also created quizzes using Octane.ia so that we could leverage 0-party data and create a tailored experience for their customer by showing them the best product based on the problems they were trying to solve.
Within 7 months, they could go from £17,000 to £56,000 generated by email marketing alone but also scale aggressively their brand. They are now consistently at 35%+ of their revenue generated through email marketing.
